The original UK merino baby sleepwear specialists Bambino Merino was launched but Mum Rochelle following the unexpected premature birth of her son in 2005.

Aware of the dangers of overheating and concerned about the health of her special care baby, Rochelle quickly discovered that breathable natural fibres are preferable to synthetic alternatives. When dressed in garments containing polyester her son became sweaty, hot and uncomfortable. It was then Rochelle decided to create a range of natural baby sleeping bags and clothing, all made from breathable New Zealand merino wool.

Three years on, thousands of babies (and their parents!) in the UK and around the world are enjoying longer, safer, more restful sleep as a result.